Hey there! I’m Elisa Paolucci, a research-driven digital marketing consultant based in Edinburgh, Scotland.

Digital Marketing Consultant, Baroudeur Agency/Self Employed. 2023 – ongoing.

Key Responsibilities:

Developing and implementing digital marketing strategies for websites, social media, and online content.

Delivering UX focus groups and interviews for market research and web development.

Copywriting articles, managing web pages and creating social media content.

Marketing Officer, Sustrans Scotland. 2020-2023.

Key Responsibilities:

Daily management of social media platforms  (Facebook, X, Instagram).

Leading on paid social promotions for Sustrans Scotland, both in-house and in partnerships with external organisations, e.g. VisitScotland and ScotRail.

Leading market research for targeting and audience segmentation for digital marketing.

Guest Lecturer for Social Media for SMEs Postgraduate Masterclass (2021)

As a guest lecturer for PhD students, I delivered a class on social media strategies for SMES.

BA Hons, Marketing with Digital Media (First Class)

Edinburgh Napier University

Earned a solid foundation in marketing principles and digital media. Refined knowledge on marketing campaigns, paid advertising (traditional and online). Specialised in digital media content (content creation, basic video editing and illustration design).

Google UX Design Programme

Google Career Certification

Completed an intensive online certification program focused on UX Design, from research, theories and best practices to wireframes and prototyping in Figma. Acquired valuable expertise in areas such as user testing (interviews, focus groups), user journeys and UX writing, UX design (written and digital wireframing).

Powerful UX Design for Marketing

A core value of my methodology is unifying UX design theories to drive digital marketing objectives. Putting the focus on creating a positive user experience at the core of digital content (website, blogs, social media) and advertising campaigns.

Simple is Better

Proficient in crafting compelling and straightforward content across various platforms, including social media, blogs, and email campaigns, to drive brand storytelling but especially connect with audiences.

Data-driven Decision Making

Skilled in analyzing marketing metrics and performance data to derive actionable insights and optimize marketing strategies for maximum impact and ROI.